Bjørn Sofa



HAY wanted to make a light sofa with soft rounded shapes to make it welcoming and informal while keeping it firm. From beginning to end the design process has been very “hands on” to get exactly the right shapes, curves and stitches. Bjørn was born.

The slender frame contrasts the voluminous body and legs lifts the seats from the floor making it seem lighter. The armrests seem to hug the seat. Stitching has been minimized and each seat, backrest and armrest is upholstered in just one piece of fabric to make the edges soft and round. The frame is made from extruded aluminum and available in chrome, powder coated or with upholstery in the same fabric as the sofa.

Bjørn is currently available as a 3-seater with two wide seats,

Bjørn is a sofa suitable for contract as well as private market.

 RRP from £1949.00


Inner frame: Solid pine

Seat: Nozaq springs and foam

Frame: Casted aluminium, extruded aluminium


3-seater: L 227,6 x D 79/57 x H 67,5/45 cm




Ru Chair wins Golden Chair Award

Last week Ru Chair received the Swedish architectural award The Golden Chair (Guldstolen).

The Golden Chair is awarded annually by the Swedish Association of Architects (Sveriges Arkitekter). It is awarded alternately to Best Product and Best Project and this year Ru Chair won the prize in the Product category.

Jury’s statement: “Ru Chair, with its neat and discreet profile is both innovative and inspiringly idiosyncratic. With a meticulous and solid woodworking craftsmanship adapted to industrial production techniques, this chair is both cogent and functional, a clear expression of our time.”

 The Ru chair is designed by Shane Schneck   and  made by Hay. Available in the UK from It retails at £166.00

Hay Relaunches FDB’s Classic Furniture


70 years after the launch of the first FDB furniture Hay is now taking on production of quite a few of the classic pieces. Functional and democratic design for the people was the thought behind the furniture production FDB started in the 1940’s. “This democratic thought is close to Hay’s philosophy”, says Christian Skovhus, of Icon of Denmark, brand agents for Hay in the UK.


The furniture is an important part of Danish design history and is very apt for now, a period when people have less money to spend on designs for their homes. “It has always been Hays most important task to produce quality and durable designs at a reasonable price, and that is why we are taking on this project” informs Rolf Hay.


The FDB collection from Hay consists of 5 chairs designed by Poul M. Volther, Jorgen Baekmark and Folke Paalsson as well as a table designed by Jorgen Baekmark. The furniture is made from beech and available in beech as well as in black, white, grey and coralPrices range from £118 for chairs and £237 for tables, the furniture will be available from November.




The collection will be available at the Hay store in Covent Garden

For stockists


HAY POPS UP AGAIN – this time in Covent Garden



Icons of Denmark is VERY EXCITED about the new Hay Pop-Up shop which will open at 67 Monmouth Street, Seven Dials,  in Covent Garden on September 17,  for 4 months

The entire range, including many brand new products, will be on sale in the large two story shop. The long awaited bed linens and various new rugs will be available in the UK for the first time.         










Hay’s ambition is to encourage Danish furniture design’s return to the innovative greatness of the 50’ and 60’ in a contemporary context.

Opening hours will be 10 am to 7 pm Monday to Saturday



Icons of Denmark is pleased to announce that a pop up Hay shop will be in Selfridges on 4th Floor from 31 May for two months.

The entire range will be on sale, including all the new products, there will be bargains to be had!  So don’t forget to pop in!

Hay’s ambition is to encourage Danish furniture design’s return to the innovative greatness of the 50’ and 60’ in a contemporary context.











A chair which will fit anywhere in the home or office be it minimalist, classic or traditional.

Christian Skovhus, Managing Director of Icons of Denmark, explains: “The idea behind the About A Chair collection was to develop a chair with conspicuous simplicity. A chair which worked just as well around the dining table as around a conference table, in a canteen or at the office. The ambition of the designer Hee Willing was to reach a higher level in the combination of form, function, detail and aesthetics.” Hee Willing and Hay worked in close collaboration to create a family of chairs where all shells and frames can be combined without letting the perfection in each single model lose ground to diversity.

 Four models are available:

 AAC 20 which retails at £212.00 comes in black and white

AAC 21 which retails from £319.00 depending of upholstery chosen

AAC 22 which retails at £189.00 available in black and white

AAC 23 which retails from £296.00 depending on upholstery             

Nobody is Very Eco Friendly

The chair Nobody is molded in one piece and in one single process resulting in a simple, light weight and stackable chair meeting modern demands of sustainability in both materials and production.

 Nobody refers to a piece of cloth laid over a chair to cover and protect it. As the chair underneath the cover is removed the cover ‘remembers’ the shape of the chair and has become the bearingstructure of the chair itself. Hence the name – NOBODY or NO BODY.

Danish design duo Komplot were the first to create an industrially produced chair made strictly from textile. Using a technique borrowed from the car industry Nobody is manufactured from two layers of thermo pressed PET felt – a 100 % recyclable material made from used water- and soda bottles.  The production process neither demands an internal frame, plastic, screws, glue or other reinforcements.

 The chairs are available in eight colours and there is even a Little Nobody for Children.

 Nobody Chair retails at £442.00 and Little Nobody at £225.00

Icons of Denmark presents a new range from Hay


Award winning Dutch design duo Scholten & Baijings have designed a collection for Hay.

 The first items in the collection are bed linen, tea towels and two ranges of carpets. More items will be added to the collection on a regular basis. The first items will be presented at the Maison&Objet in Paris, January 21-25 Hall 8A, Stand G1

The collection is the result of close collaboration between designer and manufacturer:

Over the last few years Scholten and Baijings have continuously proved that they are in a league of their own when it comes to colours and patterns. By mixing soft pastels, bright fluorescent colours and graphic prints they have madethemselves an exceptional trademark with a unique contemporary identity and wide appeal.

Stefan Scholten and Carole Baijings established their design studio in 2000 and recently received a Dutch Design Award for their tableware and was first runner up for Wallpaper’s Designer of the Year.