Icons of Denmark and VERPAN, the Danish producer of some of Verner Panton’s most iconic lamp and furniture designs join in partnership to launch Verner Panton’s designs on the British market.
VERPAN’s CEO Peter Frandsen explained “We believe that the UK market has much more to offer, and we expect a lot from the cooperation with Icons of Denmark”,
“We are very proud to take on the challenge with this new and exciting relationship with VERPAN. Through our work representing Danish Design Icons, we are seeing a growing trend of design oriented British consumers. Whether it is a result of the popular Danish drama series Borgen and The Killing or a general increased exposure of Danish brands and products in the media we can’t tell – probably a mixture. The bottom line is that Danish Designer Icons are “hot” in the UK right now, and Panton was without doubt one of the biggest Icons of Denmark”, says Jesper Møllgaard Jensen owner of Icons of Denmark.
At the iSaloni in Milan this Spring, VERPAN, reintroduced the world to four Panton designs that were made in small quantities years ago, but which were never launched commercially: a modular sofa, a flexible wall sculpturesystem, an interlocking seating and side table solution, and a table for dining or work.
According to VERPAN’s Peter Frandsen, the launch showcased some of Panton’s best work. “Panton is rightfully known as a maverick who transformed Danish Design with new materials, graphic designs and bold colours,” he says. “These new pieces certainly show why Panton has won that reputation. But they also show another side of Panton, the pragmatic architect who was all about modularity and simple systems that just work. The combination is pure Panton – and pure genius.”
VERPAN has been represented on the British market by John Close since 2010. In the future John Close will focus on the sale of lamps from VERPAN’s mother company, Frandsen Lighting A/S. Frandsen Lighting A/S owns VERPAN 100%.
Note to editors:
VERPAN produces lamps, furniture and textiles designed by Verner Panton – in accordance with Panton’s original drawings and in cooperation with the Panton estate. For more information, visit www.verpan.com