MEISSENÂ® Launches the Young â€˜Black & White Style Collectionâ€™
Â The famous porcelain manufactory has hand-picked service shapes and figurines from its extensive archive containing more than 800 000 forms from four centuries that are attractive to a younger target group â€“ both in terms of aesthetics and price. These white/black products fit into contemporary homes and give a modern feel to classic pieces.
Â Included in the range is this Black and White service from Meissen just right for a younger market both in term of design and price.
It is very elegant and will fit in to your decor whether it is hyper modern, classic or more traditional.Â And it is timeless and will last you for generations. Â
Â Christian Kurtzke, Meissenâ€™s CEO, explains. â€˜Our goal is not to lead in terms of design, but in terms of style, that is to say, to go beyond good design to good and lasting value.
Â Note to Editors:
Â MEISSENÂ®, one of the internationally leading German luxury brands, reflects the art of luxury â€“ ever since the establishment of the MEISSEN Manufactory in 1710.
MEISSENâ€™s luxury products are defined by their special material, their traditional craftsmanship, and an unusual aesthetics characterized by individuality, sensuality, and high value. MEISSEN today has over 800 employees and is represented in 30 countries around the globe with 300 specialised retail outlets as well as its own shops.
MENU has introduced a new collaboration with Danish design-comet Design by Us. The result is a set of unique and exotic crockery. The first design in this new line is Raw Diamonds, a set consisting of thermo cup, espresso thermo cup, vase, plate and bowl – cool and truly original crockery for a great breakfast.
For the design Menu has teamed up with Design by Us – a Danish design company with an international reputation for original and outstanding interior design. Architect Rasmus Larsson is the Creative Director and founder of Design by Us, and he describes his inspiration for Raw Diamonds: â€œWe wanted to create a totally new look for a classic set of crockery: vase, cups, platter and bowl – with a design DNA that would not be instantly readable.â€
Raw Diamond is made of porcelain of the highest quality, fired at 1320 degrees Celsius, ensuring its strength, durability, and an easy to clean surface. The crockery is made with multiple facets and has a biscuit surface, contrasting the sparkling glaze on the inside. â€œWe have struggled with the uncut element, which is emphasized by the biscuit. The element of surprise is to find the Asian flower motif in strong colors crawling up on the inside,â€ says Larsson, who has big expectations to Raw Diamonds.
Name: Raw Diamonds by Us
Design by: Design by Us for MENU
Price: From Â£29.95