Danish designer Ole Jensen teamed up with Louis Poulsen to redefine the concept of a lamp
The result after many meetings and prototypes was not just one but three light fittings: a table lamp, a wall lamp and a floor lamp. Â Â To make it simple they are all called OJ.
Â In its design, the OJ family is very simple â€“ almost an icon. While sharing the same idiom, all lamps have their own individual design. They are all made from steel and the white colour was specifically selected to offset the energy-efficient light sources, as the white nuance contributes to soften and warming the light colour.Â
The table lamp has the largest shade of the trio. Its height ensures excellent illumination of table surfaces. Â As a revolt against the necessary evil – cables from the base of the lamp, Ole Jensen has made the cable forms a part of the design.
The shape of the wall lightâ€™s shade gathers the light to ensure more focused light emission, which makes the lamp particularly suitable for reading whilst never annoying other people in the room.
The floor lamp also displays a shade that focuses the light, since it will primarily be used as a reading light. Its height of 130 cm correlates with the normal seating height of an easy chair.
â€œTo create something simple, you need to focus on details â€¦â€ says Ole Jensen.Â Ole Jensenâ€™s attitudes to lighting are revealed in his own words: â€œLighting must be soft and comfortable.â€ In the context of Louis Poulsenâ€™s lighting philosophy, the OJ family is an excellent example of how pure and simple a design can be. This does not mean that the process was easy â€“ on the contrary. Energy-efficient light sources have no focal points, merely emitting light in all directions. For this reason, several attempts with varying shade angles and light-source heights were made, before the final versions were perfected.Â
Retail prices are as follows:
OJ Table Lamp Â£455
OJ Floor Lamp Â£535
OJ Wall lamp Â£395
The OJ family is available for delivery as of mid-October 2010.
Note to Editors:
Ole Jensen (born 1958).
Ole Jensen bases his work on the philosophy that objects must be simple and natural, and that designs cannot be forced but should, ideally, emerge on their own. However, his quest for pure idioms never translates into solemn designs – quite the contrary. They exude an immediate sense of humour and joy of life.
Ole Jensen has received several awards during his life, for instance: the Thorvald BindesbÃ¸ll Medal (2004), Torsten and Wanja SÃ¶derbergâ€™s Prize, Gothenburg (2006), the Red Dot Award and the Design Plus Prize.
Ole Jensenâ€™s designs are on display at several museums around Europe, such as
the Victoria and Albert Museum in London, the Danish Museum of Art & Design in Copenhagen, the RÃ¶hsska Museum ofÂ Design and Decorative Arts in Gothenburg and the Habitare Collection, Design Museum in Helsinki.