Bag a Bargain

download_1_20120424_1650968469For a limited period, until end of February, is offering 30% off their Design Letter products.

Design Letters is a Danish Design Company which in only a few years has achieved great international success.

First in 2009 by launching a radically different type of wooden letters for wall decoration, and then in 2011 by introducing a design series with a typography hand drawn in 1937 by the world renowned Danish Architect Arne Jacobsen.

So grab a bargain from: 

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A chair which will fit anywhere in the home or office be it minimalist, classic or traditional.

Christian Skovhus, Managing Director of Icons of Denmark, explains: “The idea behind the About A Chair collection was to develop a chair with conspicuous simplicity. A chair which worked just as well around the dining table as around a conference table, in a canteen or at the office. The ambition of the designer Hee Willing was to reach a higher level in the combination of form, function, detail and aesthetics.” Hee Willing and Hay worked in close collaboration to create a family of chairs where all shells and frames can be combined without letting the perfection in each single model lose ground to diversity.

 Four models are available:

 AAC 20 which retails at £212.00 comes in black and white

AAC 21 which retails from £319.00 depending of upholstery chosen

AAC 22 which retails at £189.00 available in black and white

AAC 23 which retails from £296.00 depending on upholstery             

It’s a lamp…


Danish designer Ole Jensen teamed up with Louis Poulsen to redefine the concept of a lamp

The result after many meetings and prototypes was not just one but three light fittings: a table lamp, a wall lamp and a floor lamp.   To make it simple they are all called OJ.


 In its design, the OJ family is very simple – almost an icon. While sharing the same idiom, all lamps have their own individual design. They are all made from steel and the white colour was specifically selected to offset the energy-efficient light sources, as the white nuance contributes to soften and warming the light colour. 

The table lamp has the largest shade of the trio. Its height ensures excellent illumination of table surfaces.  As a revolt against the necessary evil – cables from the base of the lamp, Ole Jensen has made the cable forms a part of the design.

The shape of the wall light’s shade gathers the light to ensure more focused light emission, which makes the lamp particularly suitable for reading whilst never annoying other people in the room.

The floor lamp also displays a shade that focuses the light, since it will primarily be used as a reading light. Its height of 130 cm correlates with the normal seating height of an easy chair.

“To create something simple, you need to focus on details …” says Ole Jensen.  Ole Jensen’s attitudes to lighting are revealed in his own words: “Lighting must be soft and comfortable.” In the context of Louis Poulsen’s lighting philosophy, the OJ family is an excellent example of how pure and simple a design can be. This does not mean that the process was easy – on the contrary. Energy-efficient light sources have no focal points, merely emitting light in all directions. For this reason, several attempts with varying shade angles and light-source heights were made, before the final versions were perfected. 

Retail prices are as follows:

OJ Table Lamp £455

OJ Floor Lamp £535

OJ Wall lamp £395

The OJ family is available for delivery as of mid-October 2010.

Note to Editors:

Ole Jensen (born 1958).

Ole Jensen bases his work on the philosophy that objects must be simple and natural, and that designs cannot be forced but should, ideally, emerge on their own. However, his quest for pure idioms never translates into solemn designs – quite the contrary. They exude an immediate sense of humour and joy of life.

Ole Jensen has received several awards during his life, for instance: the Thorvald Bindesbøll Medal (2004), Torsten and Wanja Söderberg’s Prize, Gothenburg (2006), the Red Dot Award and the Design Plus Prize.

Ole Jensen’s designs are on display at several museums around Europe, such as

the Victoria and Albert Museum in London, the Danish Museum of Art & Design in Copenhagen, the Röhsska Museum of  Design and Decorative Arts in Gothenburg and the Habitare Collection, Design Museum in Helsinki.