A passion for design and the joy of living have been Softline’s main inspirations since they started making designer furniture in 1979, and their new range reflects these values. Based on unique design and technical innovation, Softline has developed a new collection of stylish, multifunctional furniture for modern homes and public environments. Smart, innovative design at its best.
Softline wants to be a leading provider of innovative, functional and high-quality Scandinavian-inspired design furniture. By using new constructions and materials and cooperating closely with internationally recognised designers, we aim to make Softline the first choice for consumers who dream of furnishing their homes with functional designer furniture.
Finn Sorensen, Managing Director of Softline said. “We have been working on getting a bigger presence in the UK, and this is one of the reasons for appointing Gertsen PR to handle our communications there.”
The 2012 SOFTLINE collection continues the tradition of developing stylish, multifunctional furniture based on technical innovation and original design. With a strong vision for the future, a sound grasp of the Nordic culture of freedom and the Scandinavian design tradition, SOFTLINE’s team of talented designers have come up with a series of innovative concepts for modern living.